Clay alternative

The Clay alternative that does the research for you

Clay is a platform where your team builds and runs its own data and enrichment workflows. Fluum is the alternative for teams that want the result, not the build: our researchers and our network find the pre-signals in traditional industries, and they land inside the CRM you already use.

See signals
10,000+ public and commercial sources
real time
Fluum network
top decision makers
Pre-signals
stacks of micro-insights, before the announcement
Your CRM and Slack
HubSpot, Salesforce, Attio, Pipedrive
10,000+
public and commercial sources monitored in real time
25,000
custom buying signals monitored for Fluum clients in the last 90 days
12 to 6 months
Fluum spots tenders before they are announced

Where Clay still needs your team

Clay gives you the tools. Someone on your side still has to decide what to look for, build it, keep it running and act on it.

With Clay

Your team designs the research workflows
Your team runs and maintains them
Signals come only from the sources you connect
You decide who to contact and why now

With Fluum

Fluum's researchers and monitoring run the research
10,000+ public and commercial sources, in real time
Pre-signals from the Fluum network, before the announcement
Delivered into your CRM and Slack with the people who decide and their verified contacts, phone numbers included

What you get with Fluum

Market Listening

Fluum watches the events that mean a company is about to buy: a capital project approved, a tender published, a plant expanded, a new site registered, a key hire.

Deep Research

A recurring service that researches and updates your entire CRM database and keeps monitoring it for signals worth an SDR calling right now.

Pre-signals from the Fluum network

Insights collected at scale from top decision makers worldwide, cross-referenced with open-source intelligence, stack into pre-signals that point to a future buying signal.

Delivered where you already work

Signals land in HubSpot, Salesforce, Attio or Pipedrive and in Slack, and reach other systems through the API.

The people who decide, with verified contacts

Every hot account alert and Deep Research update names the people who have to agree to the purchase, with verified contacts: emails verified, phone numbers validated and flagged if Do Not Call.

Your own signals

Customers can create their own custom buying signals, and a team of expert researchers works to keep the quality of insights high.

Side by side

Clay
Fluum
Who does the research
Your team builds and runs the workflows
Fluum's researchers and monitoring do it
What you get
A platform to build enrichment and research workflows
Pre-signals: stacks of micro-insights that point to a future buying signal
Contact details
Depends on the data providers you connect
Verified contacts: emails verified, phone numbers validated and flagged if Do Not Call, in every hot account alert and Deep Research update
Where it lands
Depends on how your team builds it
Directly in HubSpot, Salesforce, Attio, Pipedrive and Slack
Tenders and projects
Depends on the sources you connect
Tenders spotted 12 to 6 months before they are announced
Buying committee
Depends on the workflow you build
Names the people who have to agree to the purchase
Time to value
Build, test and maintain the workflows first
Fluum monitors the signals you choose and delivers them

Comparison reflects Fluum's reading of each product's public description. Check the vendor's own site for current details.

Questions

What is the best Clay alternative for buying signals in traditional industries?

Fluum is a custom buying-signal service for B2B teams selling into traditional industries. Unlike a workflow platform you build yourself, Fluum's researchers and monitoring find the signals and deliver them into your CRM, with tenders spotted 12 to 6 months before they are announced.

What is the difference between Fluum and Clay?

Clay gives your team the tools to build its own enrichment and research workflows. Fluum delivers the research and the pre-signals as a service, inside the stack you already use.

Does Fluum replace the research my team does in Clay?

For the signals Fluum monitors, yes: Fluum's Deep Research service researches and updates your CRM database and keeps monitoring it for events worth an SDR calling right now, so your team does not have to build and maintain that work.

What sources does Fluum use?

More than 10,000 public and commercial sources, monitored in real time, plus proprietary insights from the Fluum network of top decision makers around the world.

Does Fluum provide verified contact details as well as signals?

Yes. Fluum is a full product, not just alerts: insights plus enrichment. Hot account alerts and Deep Research include verified contacts for the people who decide: emails verified, phone numbers validated and flagged if Do Not Call, delivered into your CRM.

How much does Fluum cost?

Fluum does not publish prices, because they are custom. They depend on the signals monitored and the service used. Pricing starts from $649 per month. To get a quote for your market, book a call with us.

See the signals in your market before they are announced.

Custom pricing, from $649 per month.

See signals