Edtechan early-stage EdTech platform that matches students to real career paths by studying labour-market data and curriculaClient Pipeline

How Drimmly built a complete go-to-market research base and booked its first buyer meeting within days

Drimmly is a student job-market-fit platform that matches students to real career paths by studying labour-market data and curricula, not just job titles. It needed full go-to-market research, from a standing start, to reach university career services, school leadership, and digital-learning buyers across five European markets: who to target, what to say, and live campaigns to say it with. Fluum built the research and ran it, in 72 hours.

ONBOARDING TIME

72H

From first call to a fully scoped GTM research base across all five target markets

PERSONA CAMPAIGNS LAUNCHED

Live in parallel across the UK, France, Spain, Italy, and Portugal

FIRST MEETING BOOKED

24H

After campaigns launched, with a named university buyer

What Drimmly was facing

The Challenge

Drimmly had no existing buyer research, no persona set, and no campaign infrastructure in place. Its buying committee spans five distinct seats, from Heads of Careers to K-12 school directors to digital-learning managers, spread across five European markets, each with its own language, curriculum system, and objections. Getting a real, qualified conversation meant researching all of it first, then building and launching campaigns fast.

Before vs. After

Before

No existing buyer research or persona set
No campaign infrastructure across five European markets
A five-seat buying committee with no way to reach higher-education and K-12 leadership at the same time
No qualified pipeline into education buyers, only early conversations

After

Full GTM research base built in 72 hours, five buyer personas mapped across every target market
Four persona campaigns live in parallel across the UK, France, Spain, Italy, and Portugal
Custom API access scoped so Drimmly can route hot leads straight into its own CRM
First qualified meeting booked with a named university buyer within 24 hours of launch

How Fluum Ran It

21–24 AUG

Full GTM research build

Two working calls took Drimmly from a first conversation to five mapped buyer personas, a complete research base across every target market, and custom API access scoped so Drimmly could route hot leads straight into its own CRM.

26 AUG

4 campaigns launched

Four persona campaigns went live on day three, reaching Heads of Careers, university student-experience leaders, K-12 school directors, and digital-learning managers across the UK, France, Spain, Italy, and Portugal.

27 AUG

First meeting, in 24 hours

A Digital Education Consultant at a UK university responded to outreach and booked a 15-minute intro call, 24 hours after the campaigns launched.

"Fluum built out our full research base and had us talking to a real university buyer within days. We've never moved this fast to market."

Alexis Sanz Fargeas, Founder, Drimmly

Key Takeaway

For Drimmly, the hard part was not any single channel or message. It was covering a buying committee spread across five seats and five markets, each with its own language and objections, fast enough to matter. Fluum turned that into a complete research base and four live campaigns within days, and a real buyer conversation within 24 hours of launch.

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